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media design: concept to fruition
Clinic # 3: Combining message and media.....
A multiple choice question. In order of impact, compare message & media:
- Message is more important than media
- Media is more important than message
- Media and message are identical
- Media and message must be properly wed. Ask The Fuisz Group© to perform the ceremony!
The correct choice is (___)
Capabilities
The correct answer is ( 4 )
Once we know everything related to your needs...and built the bridge between theory and practice...The Fuisz Group© media team builds a professional communications vehicle precisely suited to the needs of both the client and the marketplace.
Trouble is, we can't tell you what that vehicle is or what it looks like...that's because each case is a one-of-a-kind, hand crafted specimen. You don't select the media...instead the message and the market dictate the choice. So it may be video...or network television...or a radio spot...or a lengthy technical document...or the internet.
For example we chose a web site to bring you this message. Television, or radio, or a video?
Nope.
A very wise scribe once said that the media is the message.
Great. Who are we to disagree!
Knowledge is power...indeed, the engine that drives the universe
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